John G. O'Keefe.
Leadership, Alignment, Service, Consulting.
March 21, 2008
Educator, Test Thyself!
How many of the higher education institutions you know about actually give tests (quizzes, exams) to gauge the ability of your students? Does it also help gauge the effectiveness of your lessons?
My guess is that all of them do. Then why, when it comes to a website, shouldn't we test it to make sure they "learner" (web visitor) is getting the message we want? It's so easy to gauge the effectiveness of your website by just testing it out.
Users love to get some personalized attention, so recruiting a few of them (you don't need any more than 5 or 6 for any given set of tasks) to let you watch them on your site, is pretty easy.
First, define the set of common tasks you think the web visitor should accomplish. Then, sit them down and watch them do them. Don't give them hints, but you should know what scenario you expect them to take..
Money Back Guarantee: you will be amazed at how much you learn from 5 people in a very short period of time. Try it out and let me know.